Attribution
Five attribution models, one click apart.
Credit every sale with last touch, first touch, linear, U-shaped or time decay, and switch models on any report to see how credit moves between channels.
Last and first touch
See what closes sales and what starts journeys. Last touch is on every plan.
Linear and U-shaped
Linear splits credit evenly. U-shaped gives 40% each to the first and last touch and shares 20% across the middle.
Time decay
Touches closer to the sale count more: a touch a week earlier earns half as much.
Lookback windows
7 days on Starter, 30 on Growth, 90 on Enterprise. Matches only count inside the window.
Questions
Which model should I use?
Start with linear, then compare first touch before cutting awareness channels and last touch before scaling retargeting. Models apply to the same matched touchpoints, so switching is instant.
Which plans include which models?
Starter includes last touch. Growth and Enterprise include all five.