Multi-channel attribution

ThatAmazon orderstarted witha podcast read.

Trakinit connects every place attention starts, from ads and podcasts to email, TV and search, with every place money lands: Amazon, your store, the checkout counter, the app. Server-side, without third-party cookies.

Start your free trial Watch the film

14 days free on any plan. No credit card.

Pick any channel or store to trace its sales.

Works with the channels you advertise on and every place you sell

Google Ads
YouTube
Meta
Facebook
Instagram
TikTok
LinkedIn
Pinterest
Snapchat
Klaviyo

Shopify
Amazon
Walmart
WooCommerce
Stripe
Square POS
TikTok Shop
Etsy
eBay
App Store
Google Play

Plus podcasts, email and SMS, streaming TV, affiliates and in-store registers through the API and CSV import. Trademarks belong to their owners; listing shows compatibility, not endorsement.

Coverage

Attention starts in a dozen places.
The sale happens somewhere else.

Each platform only sees its own side. Trakinit holds both, so a podcast read gets credit at the register, and a TikTok video for an Amazon order.

Where attention starts

Paid socialMeta, Pinterest, Snap
VideoYouTube and CTV
SearchPaid and organic
Short-formTikTok and Reels
PodcastsReads and promo codes
Email and SMSKlaviyo, Mailchimp
Streaming TVAirings and QR scans
AI and affiliatesChatGPT, Impact, CJ

Where money lands

AmazonAds and order exports
Your storeShopify, Woo, Stripe
WalmartMarketplace orders
In storeSquare and any POS
MarketplacesEtsy, eBay, TikTok Shop
AppsApp Store and Play

How each one connects ›

Why Trakinit

One answer instead of three that disagree.

Ad platforms grade their own homework and analytics only sees your site. Trakinit holds both sides.

Capability	Trakinit	Ad platform reports	Web analytics
Sees sales on Amazon, marketplaces, in store and in apps	Yes	Their own conversions only	Your website only
Credits podcasts, TV, email and affiliates, even with no click	Yes	No	Only when they click through
Counts each sale once across every channel	Yes	Each platform claims its own	Yes, for site sales
Shows how each match was made and how sure it is	Yes	No	No
Five attribution models side by side	Yes	Platform’s choice	Varies
Works without third-party cookies	Yes	Partly	Partly

One dashboard

Every channel. Every sale.
One view.

Attributed revenue, return on ad spend and match confidence for every platform you sell on, updated every night.

Trakinit Overview: attributed revenue, return on ad spend, sales matched, and revenue by day

The platform

Collect. Match. Understand. Act.

One system from the first touch to the register, instead of a report per platform.

How it works

Three layers.
One answer.

1
Every touchpoint
Ads, search, podcasts, email, streaming TV and affiliates, collected server-side on your domain.
2
Matched
Click IDs and hashed emails make exact matches. Masked networks fill the gaps, each with a confidence score.
3
Every sale
Amazon, Shopify, Walmart, the register and the app store, each order with whatever keys it carries.

ad, email and affiliate click IDs recognized out of the box, plus any you add: 30; ad, email and affiliate click IDs recognized out of the box, plus any you add
channels and sources identified, from podcasts and AI assistants to TV and paid social: 70+; channels and sources identified, from podcasts and AI assistants to TV and paid social
confidence on matches by click ID or hashed email: 99%; confidence on matches by click ID or hashed email
third-party cookies. Everything runs on your domain: 0; third-party cookies. Everything runs on your domain

Matching

Every match says how sure it is.

Three ways a touch connects to a sale, strongest first. The score below uses the same formula as your reports.

Same ad click ID

The click ID from the ad (gclid, fbclid, ttclid, li_fat_id and 9 more) shows up on the order, usually through the store's landing URL.

99%

Exact match. When one exists, network guesses for that sale are set aside.

Same hashed email

An email captured anywhere, from a newsletter to a podcast code, matches the email on the order. Addresses are hashed in the browser and again on our servers.

99%

Exact match. When one exists, network guesses for that sale are set aside.

Same network, estimated

When nothing exact is shared, Trakinit compares the masked network and device. Try the inputs:

Time from touch to sale: 36 hours

Devices seen on that network: 1

93%

Shown as a confidence score on every matched sale.

Use cases

Replay a customer’s path.

Four businesses, four routes to a sale. Watch what each touch shares with the sale, and switch models to see how the credit moves.

One customer, replayed. 30-day lookback.

TikTok video9 days before
Taps through a creator video.
Set aside: an exact match exists
Instagram retargeting3 days before
Comes back from a carousel ad.
Set aside: an exact match exists
Newsletter26 hours before
Opens the restock email; her hashed address is on file.
Same hashed email on the order, 99% sure
Google Shopping ad9 hours before
Clicks an ad. The gclid rides along on the Shopify order.
Same ad click ID on the order, 99% sure
Shopify checkout, linen jacket
$228

Who gets credit

Newsletter$114 (50%)
Google Shopping ad$114 (50%)

See your own paths free14 days free. Load sample data in under a minute.

AI assistant

Ask your data. Get the number behind the answer.

Questions in plain English, answered from your own channels, campaigns, stores and customers. Answers cite their figures and say when the data can’t tell. How it works ›

Which channel should get more budget next month?

Podcasts have your best return: 4.2× on $1,200 of spend, against 0.7× for streaming TV.

Moving $440 from streaming TV to podcasts could add about $1,540 in attributed revenue, if returns hold.
Streaming TV starts more journeys under first touch, so check that view before cutting it entirely.

Example answer on Trakinit’s sample data.

Built in

Everything you need to trust the number.

Every path, step by step

See each touch that led to a sale, oldest first, and how each one matched.

Confidence on every match

Exact or estimated, every sale says how sure it is.

Return on ad spend, per channel

Connect ad accounts or type spend in. ROAS fills in on its own.

The right access for everyone

Admins handle billing. MarTech connects data. Analysts read every report.

Every brand, one sign-in

Agencies switch between client workspaces in a click.

Alerts before they cost you

Failed syncs, trial reminders and a Monday summary, in the bell and by email.

Private by construction

Emails are hashed twice, networks are masked, tokens are encrypted.

Take a closer look.

Overview. Revenue traced to a channel, day by day, on every platform.
Journeys. Every touch before each sale, with how it matched.
Channels. What each campaign sold, what it cost, and where to move budget.
Customers. Lifetime value and acquisition cost by the channel that found them.

Solutions

Built for how you sell.

The film

From sign-up to first matched sale.

A real, narrated recording of the product: create a workspace, copy the snippet, bring in sales, and read which channels earned them.

A guided walkthrough, under two minutes long. Captions are in the player menu.

Privacy

Private by construction.

Attribution data is sensitive, so Trakinit keeps as little as it can and protects what it keeps.

No third-party cookies: Signals are collected server-side, on your own domain.
Masked networks: The last block of every IP address is dropped before anything is stored.
Hashed identities: Emails are hashed in the browser, then again with a server-side secret.
Encrypted credentials: Connected-account tokens use AES-256-GCM. API keys are stored only as hashes.

Launch sale: up to 50% off for 12 months · Ends December 31

Pricing

Pick a plan. Every channel is included.

Start with a 14-day free trial on any plan, no card needed. Plans differ in ad spend covered, attribution models and how far back matching looks.

Starter

For brands proving which channels work.

$199~~Regular price $299~~per month

Launch price for your first 12 months, then $299/mo.

Up to $50k/mo attributed ad spend
Unlimited channels and sales platforms
Last-touch attribution
7-day lookback window

Start Starter free

14 days free, then $199/mo. Cancel anytime.

Growth

Enterprise

For portfolios, agencies and large spend.

$749~~Regular price $1,499~~per month

Launch price for your first 12 months, then $1,499/mo.

Unlimited attributed ad spend
Unlimited channels and sales platforms
All attribution models
90-day lookback window
Priority onboarding and support

Start Enterprise free

14 days free, then $749/mo. Cancel anytime.

Unlimited channelsAds, search, podcasts, email, TV, affiliates.
Every place you sellAmazon, Shopify, Walmart, stores and apps.
Your whole teamAdmin, MarTech and Analyst roles.
Private by designHashed emails, masked networks, encrypted tokens.

Compare plans

Feature	Starter	Growth	Enterprise
Attributed ad spend per month	Up to $50k	Up to $200k	Unlimited
Lookback window	7 days	30 days	90 days
Last-touch attribution	Included	Included	Included
First touch, linear, U-shaped and time-decay models	—Not included	Included	Included
Every channel and sales platform	Included	Included	Included
Team members and roles	Unlimited	Unlimited	Unlimited
Workspaces for brands or clients	Unlimited	Unlimited	Unlimited
API, CSV import and nightly sync	Included	Included	Included
Priority onboarding and support	—Not included	—Not included	Included

FAQ

Questions, answered.

What is Trakinit?

Trakinit is multi-channel marketing attribution software. It connects every place attention starts (paid social, search, YouTube, podcasts, email, SMS, streaming TV, affiliates and AI assistants) to every place a sale happens (Amazon, Shopify, Walmart, other marketplaces, in-store registers and app stores), then credits each sale to the channels that drove it.

How does Trakinit attribute an Amazon sale to a podcast or TikTok video?

It matches the sale to earlier touchpoints using three keys, strongest first: an ad click ID carried through to the order, a hashed email seen on both sides, or the same masked network and device within your lookback window. Click-ID and email matches are exact (99% confidence); network matches get a lower, published confidence score shown on every sale.

Does Trakinit use third-party cookies?

No. A first-party snippet on your own domain and server-side APIs collect signals, so attribution keeps working as browsers block third-party cookies. Emails are hashed in the browser and again on the server, and the last block of every IP address is dropped before anything is stored.

Which ad click IDs does Trakinit recognize?

30 out of the box, including gclid, gbraid, wbraid, fbclid, ttclid, msclkid, li_fat_id, twclid, ScCid, epik, rdt_cid, Klaviyo and Mailchimp IDs, and Impact, CJ, Awin, ShareASale and Rakuten affiliate IDs. Each workspace can add its own parameters too, for example an in-house affiliate program.

Which channels and sales platforms does it support?

Every plan includes every channel and platform. Trakinit identifies 70+ channels and sources automatically, connects Facebook & Instagram Ads and Shopify in one click, and accepts any other platform (Amazon, Walmart, Target, Etsy, eBay, TikTok Shop, Stripe, Square and other POS systems, App Store and Google Play) through CSV import or the API.

How is Trakinit different from Google Analytics or a platform’s own reporting?

Ad platforms only see their own clicks, and web analytics only sees your website. Trakinit holds both sides: touchpoints from every channel and orders from every store, including sales that never touch your site, like an Amazon order or an in-store purchase.

Which attribution models are available?

Five: last touch, first touch, linear, U-shaped (40% to the first and last touch, 20% shared across the middle) and time decay (a touch a week earlier counts half as much). Starter includes last touch; Growth and Enterprise include all five, and you can switch models on any report.

What is a lookback window, and how long is it?

The lookback window is how long before a sale a touchpoint can still earn credit. It is 7 days on Starter, 30 days on Growth and 90 days on Enterprise.

How much does Trakinit cost?

Starter is $299 per month, Growth $599 and Enterprise $1,499. During the launch sale, through December 31, 2026, new subscribers pay $199, $399 and $749 a month for their first 12 months. Every plan starts with a 14-day free trial with no credit card, and includes unlimited channels, sales platforms, team members and workspaces.

Is there an AI assistant?

Yes. Ask Trakinit answers plain-English questions, like which channel should get more budget, from your workspace’s aggregated numbers, and cites the figures it used. It’s powered by Claude and sends no emails, IP addresses or individual orders.

Can I see customer lifetime value by channel?

Yes. Customers are grouped by hashed email across every store and credited to the first touch of their first purchase, with lifetime value, repeat rate and acquisition cost per channel.

How long does setup take?

Most teams see their first matched sale the same day: add one script tag to your site, connect Shopify or upload an order export, and optionally connect an ad account for spend. Sample data in the sandbox shows a full dashboard in under a minute.

Can agencies manage several brands?

Yes. One login can belong to many workspaces, each with its own data, team and plan, and a workspace menu switches between them. Roles are per workspace: Admin, MarTech or Analyst.

Can AI assistants like ChatGPT and Perplexity be tracked as a channel?

Yes. Visits referred by ChatGPT, Perplexity, Gemini, Copilot and Claude are recognized as their own AI channel, separate from search on the same domains, so you can see what AI-assistant traffic actually sells.

From the blog

Latest guides.

Practical answers on attributing every channel, from podcasts and TV to AI search, to sales on every platform.

See all articles ›

Find the sales your marketing already made.

Start your free trial Try it with sample data ›

ThatAmazon orderShopify checkoutWalmart orderin-store saleapp subscriptionstarted witha YouTube ad.a podcast read.an Instagram reel.a Google search.a TikTok video.a newsletter.a streaming TV spot.